Kitty Joseph for Absolut Vodka

img-kitty-joseph-x-njena-reddd-foxxx-x-absolut-1_164653554449Early this October, Kitty Joseph, an up and coming UK designer, relatively unknown to most people in the fashion industry, produced a three-piece capsule collection that personifies the originality of the vodka itself. Absolut’s choice of her is a mark of confidence in her design ability as modeled by the Vogue Rapper Njena Reddd Foxxx. ‘The made-to-order collection, which also features Perspex accessories, uses a special technique involving hand-painted dyes placed upon soaking wet paper and then printed onto fabric. Each graphic look follows the process of how the liquid drops, flows, then settles, much in keeping with how each bottle of Absolut was crafted.” Joseph’s pieces also draw from her interest in calligraphy. “The idea that you can record a fleeting movement in a graphic mark… [is one] I revisited from developing the technique at the Royal College of Art, which involved painting pigments in sweeping brushstrokes to scale to the body,” the designer explains.
img-kitty-joseph-x-njena-reddd-foxxx-x-absolut-2_164321156787img-kitty-joseph-x-njena-reddd-foxxx-x-absolut-3_164120523648Kitty Joseph captures so perfectly the feeling of flowing pigments in this three piece collection for Absolut Vodka.
Courtesy (Interview Magazine)

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