When Fashion Is Taken Seriously; A Manifesto

I am on a journey. I don’t know the destination, but I like the journey so far. In my quest to discover the intellectual (or grown up) side of fashion and style, I came across a manifesto from Vestoj (a journal of sartorial matters) that I thought I should share.
vestoj-manifesto
The manifesto (see below) reflects my deep feelings on fashion and style today. More so, it’s a reflection on why I think fashion should be taken seriously and why we ought to begin to discuss the intellectual side of fashion some more given this new era of fashion in the age of Instagram. With digital media changing the way clothes are presented, questions remain on how fashion should be reported, shared, or consumed. I long for the days when we all waited with fervor for the unveiling of new collections, when there were stories on the pieces unveiled, for clothes deftly described the way only a fashion critic could, with no outward homage to the designer, except and only if their clothes are worthy of praises. I realize these days are long gone and in their place are superficial posts and reposts in the blogsphere like the ones below.

Honestly, this is day 2, yet shallow posts on fashion and style remain. For example, why should it matter that a magazine described someone as basic in terms of their style (no offense to her, but it doesn’t make a difference to me and I am sure a lot of people would agree). Also, why should we care that an engagement ring be worthy of praises given “it’s non-blurry image.”

racked-july 22 july 22nd-www
Will there ever be critical discussions on fashion. This is my hope. So I especially love this post by the Business of Fashion on the new cover of Marie Claire Magazine. This is a thought provoking piece on something as ubiquitous as the cover of a magazine and what Marie Claire is doing to change how we experience a cover. I loved reading this piece, because Marie Claire is working to take magazine covers to a whole new realm. With the non-stop quest for the next new thing in fashion, I am all for interactive covers, so kudo’s to Marie Claire for working to address this.
bof-7-22

This post by Fashionista also on investment pieces is definitely a must read (read here). Personally, when I purchased my first designer piece, I don’t think it was for investment per se. Quality matters to me. However, I was glad to read about what matters if one should choose to resell their designer pieces, especially the need to take good care of these items (which I must say should be a no-brainer). Also, loved the advice on investing in well-established, high-end brands like Chanel, Louis Vuitton and Hermès (although that should also be a no-brainer).
7-23-FASHION-AS-INVESTMENT-PIECE
So this African woman can dream and I DREAM FOR THE DAY WHEN FASHION IS TAKEN SERIOUSLY. I am going to try to use this blog to dream for a grown up, mature, serious side to fashion. As even Africa looks to define its own path with fashion, as we learn from our predecessors in Europe or the Americas, as we look to craft seasoned designers whose work are taken seriously for people all over the world, I hope this manifesto remains at the back of our minds. (For more on the Manifesto, see here).
When-fashion-is-taken-seriously

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