Akedo: A South African Designer to Love

Akedo: A South African Designer to Love

Refinery 29 has a list (here) of South African designers to love and my favorite is Akedo. Here is why below:

Akedo: “Eleni [Labrou, Akedo’s founder] is really exciting because she’s redefining the way people look at African design. Traditionally, people thought African design was defined by pattern, but she’s looking at the idea of the surface of the garment and starts to embellish with cutouts and fringing. She works with positive and negative space in a way that’s sculptural, in a traditionally African artistic way.” —Katherine-Mary Pichul

Describe what Akedo looks like:
“My aesthetic is clean-cut and minimal but with an offbeat weirdness. I am generally inspired by everything around me: all genres of film, reading material, food, and even events.”

How does working in South Africa influence you? “I absolutely love South Africa. I would say that the things I experience in my everyday life influence me. Things like people selling mielies from a burning bin in town are things that only happen in this country, and even though they often have a negative connotation, I choose to find the beauty out of those moments.”

What would you describe as the South African approach to fashion and personal style? “Mixing. We are such a diverse nation, and that is definitely present in the way South Africans approach fashion.”

Source: Refinery 29

See more on Akedo’s Instagram Page here

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