Day 12: Branding African Fashion in the age of social media

Day 12: Branding African Fashion in the age of social media

I firmly believe that African Fashion will succeed when more diligent efforts are made to break through in social media.This is because social media brings together communities that once were geographically isolated, whether you are in Maine or Cape Town, greatly increasing pace and intensity of collaboration. And branding will be the necessary technique needed to help our designers and writers and bloggers gain cultural relevance. To become a cultural brand will include promoting innovative ideas about fashion from Africa that goes beyond the norm. Also, with social media already becoming very saturated, it is equally important for African fashion brands to locate the cultural opportunity, event, place, time etc. that will matter for their brands. As they look for the perfect opportunity to champion “Made in Africa, I believe that significant attention must be paid to branding as it will enable African Fashion brands to standout as they lead and define the cultural relevance of fashion from Africa.

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