Day 14:Making African Fashion More Resilient

Day 14:Making African Fashion More Resilient

Happy International Women’s Day and here is to all the women out there, you days be memorable, your nights be pleasurable and your dreams be attainable always…

In honor of this grand day, my hope for the future of African Fashion is resilience.

Resilience, they say is when a person, a thing, or even an object defies the odds and show positive outcomes, despite enduring adversity. It is a measure of an individual’s strength and an end product of buffering processes that do not eliminate risks and stress in people’s lives, but allows individuals to deal with these challenges effectively. Being an African Fashion Brand isn’t easy. Sure, there are great success stories like Lisa Folawiyo of Nigeria being selected as the top 500 influencers of Fashion globally, or how Zuvaa marketplace is making African Fashion seem very accessible. The list though is not very long though . Which leads me to ask the following questions: how do African Fashion brands cope with adversity? Are there any protective factors that may mitigate the effects of these adversity? What, if any role, does the community, individuals, you, me, play in shaping resilient African fashion brands?

Granted, most African Fashion brands will fail numerous times before they become household names. In many cases, majority can’t scale, despite an impressive showing at the latest African Fashion Week in their home towns, and our people, myself included, just simply have a hard time patronizing some fashion brands, and it is  due to issues such as accessibility, clean tailoring etc. No approach you  take with African fashion will guarantee success, hence the need to explore why some, despite the numerous challenges they face, defy the odds as we know it. It is my hope that as we begin to build the future we want for African Fashion, we can would also explore the role resilience plays.

 

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