I recently read that engaging in satisfying and optimally challenging interest-driven activities i.e. “sparks,” can provide an enhanced sense of well-being and happiness. Furthermore, if you immerse yourself in an activity that you truly love, it will generate a range of positive experiences i.e. “flow” that can be so engrossing and exhilarating that it becomes its own reward, a vital source of happiness, and a driving force of achievement in life. Like our feature image, this “spark” described as a ‘passion for a self-identified interest, skill or capacity that metaphorically lights a fire in one’s life, providing energy, joy, purpose and direction’’ and “flow”characterized by “complete absorption in what one does and routinely finding deep enjoyment in the activity,” are what fashion from Africa desperately needs.