I read on CNN a interesting interview on Zuvaa, one of the reigning platform on African Fashion. Zuvaa noted that they were poised to make about $2 million dollars in 2016. This figure is the reason why an online business is important for success with African Fashion. Granted our up and coming brands are not are notable as Gucci or Prada, but we make quality clothes that are inspired by the continent we love. Honestly, if you make it, and advertise it, then like the success of Zuvaa, people will buy it. So in honor of Zuvaa and those of you thinking to venture into online business in 2017, here are 3 reasons why I say take the leap of faith and go for it.First, online business for any African Fashion brand will provide limitless freedom. Think about it, with the advent of modern techonology, from the apps, to laptops, to social media, you can really grow your brand from any location hassle free. Gone are the days where a brand needed a brick and mortar store to become successful. These days all you need is hardwork and the relentless pursuit of persistence. Sure online is difficult to conquer. But think about the success you will have once you venture into it. It will of course take time, but like Zuvaa, I am sure it will be worth it in the end.
Second, an online business is another way to grow your African Fashion brand due to low overhead and high margins. Imagine if you an African jewelry designer that made the same beaded jewelry in 6 colors. If you are a brick and mortar store, you will need to have all six colors on display. But as an online store, you don’t have to. An online store will allow you to eliminate some of the huge costs associated with brick and mortar stores, thus paving the way to success for your brand.
Finally, the top reason why starting an online business is important for African Fashion is quite simply; Access to a worldwide market. Zuvaa has provided proof that if you put it together, they will buy. The beautiful thing about online is that people are quick to support you if they believe in your vision for African Fashion. You don’t need to be on the cover of Vogue or even as an ad in the magazine before they love your brand. The opportunities are endless with an online store and if you want to be successful with African Fashion, I will suggest that you begin there as well.