3 reasons why an online business is important for success with African Fashion

I read on CNN a interesting interview on Zuvaa, one of the reigning platform on African Fashion. Zuvaa noted that they were poised to make about $2 million dollars in 2016. This figure is the reason why an online business is important for success with African Fashion. Granted our up and coming brands are not are notable as Gucci or Prada, but we make quality clothes that are inspired by the continent we love. Honestly, if you make it, and advertise it, then like the success of Zuvaa, people will buy it. So in honor of Zuvaa and those of you thinking to venture into online business in 2017, here are 3 reasons why I say take the leap of faith and go for it. Continue reading 3 reasons why an online business is important for success with African Fashion

The power of positive thinking with African Fashion

Most people have a pessimistic outlook on what African Fashion entails. I hope I can convince you about the importance of positive thinking with African Fashion. To be clear, African Fashion is diverse. We are not a monolithic group and different opinions, perceptions, and even cultural viewpoints combine to form what many know as fashion from the continent of Africa. Of course there are areas in need for improvement, and more people to help propel African Fashion to new heights. What if we take a different approach with African Fashion. Instead of focusing on all the negatives, what if we start looking at the positives. I think its time for African Fashion to subtly influence the way people view us. Continue reading The power of positive thinking with African Fashion

With 2017, Expect More from African Fashion

It’s the 3rd day of 2017. Happy New Year. 2016 was one heck of a year. I must admit, I checked out of the year before it ended. One evidence, very minimal post since September. But it is well. They say with a new year, starts new beginnings. I pray and hope that 2017 will be the best year for everyone in love with African Fashion. For me personally, I look forward to it with great expectations. I look forward to writing more. I look forward to achieving all that I can ever hope or dream of, but most of all patience. I look forward to being very patient with African Fashion in 2017. The stage has been set for us to thrive. All we now have to do is work hard. Of course there will be ups and downs, but if we are patient, all will be well.

My goal for 2017 will be to make ISR different from what many are already accustomed to. This is still one woman opinion on African Fashion and I intend to make my opinion look and feel more luxurious. I will do my best to inject new elegance and energy into every post you will read in 2017. Sustained performance will be key in 2017. I can easily get distracted with life. I am a wife, a mother, a professional and so to be honest, life can be quite hectic. I have a solution though. My hope for 2017 is to continually realign different parts of my life so as to work in union with my hopes and dreams for this site.I know that it will not be easy. So I make no promises for 2017. But my worldview on African Fashion will be large, not small, deliberately opinionated, not cut and paste, and engaging, not redundant. This new direction will take time, commitment, and dedication. For 2017, you can count on ISR to always remain the voice of African Fashion.





Restoring the dignity of Nigerian Fashion

I am truly blessed. No, it’s because I now live in the land of opportunities, but because I was born and raised in Nigeria. The Nigeria I grew up in, is and will always remain a land of dignity. Sure, we are not as blessed as some other countries, but we are blessed in other ways, like in our cultural values and our sense of style. I grew up valuing my heritage, my language, my food, and most especially my clothes. Being in the global fashion industry isn’t an easy task, with their fashion weeks in cities that matter to them and them only. Also, the truth is that most Nigerian fashion brands will fail, with the ones with the customers, cash and a promising business model. But what will remain is the essence of the brand, the dignity with which the brand works hard to portray that which we all love about our sense of style in Nigeria. Continue reading Restoring the dignity of Nigerian Fashion

Starting Something that Matters with African Fashion

Welcome to the second half of 2016. I pray that you have a blessed year, one where God will enlarge your territory, whatever it maybe. I took a break from everything, because I simply needed it. For far too long, I have been very automated, thinking that I needed to do so much to be successful. I am finally learning that it’s the little things that matter, particularly the things we love, like our family, food, laughter, and for me jewelry making.

I have been down this road, not once or twice and so I will keep it all simple. My goal in life now is to start something that matters with African Fashion and Style. Profit is great and my prayer for African fashion and style is that we become as profitable as the global fashion industry. But maybe that’s not our calling. Maybe for us to be successful, our business model should be one that puts our people first, instead of profits. By people, I am referring to that breadseller turned fashion model, whose life story is one full of inspiration. Or that secondary school girl in need of advice on what to do next, now that school is out and a university education seems completely out of reach. These are the people that should matter as we move African Fashion and Style to the next heights. Truth is the better people feel about our fashion, the better they just might support.

So for Isiomastylereport as we continue through the rest of 2016, we are focused on African fashion and style that matter. I remain passionate about creating a platform that celebrates the core people transforming African fashion and style. Those with an idea, a story to tell, those who inspire and uplift our people and everyone else they come across. I cannot promise anything, except to remain the voice of African fashion and style that matters.



State of Undress and Fashion from Africa

I have been away for awhile. My sincere apologies as I was preoccupied with my day job. I am back and hopefully will be around all summer. It’s been awhile and  will try to make sense of all that I have missed in the past couple of months. First is a series I came across while away and it’s entitled “State of Undress” hosted by Hailey Gates for Viceland. No homo here, but I truly love Hailey Gates. She gets it 100%. The point of this show is to use fashion as an entry point to talk about identity issues and politics and sort of underreported cultural phenomenon and to be able to show both the light and the dark of these things. Fashion means so much more to people in many different contexts and I love how her docuseries did a splendid job to showcase this. It was also amazing to view how fashion would lend itself to exploring all the avenues that she wanted to explore in the countries she visited especially in war-torn regions like Pakistan or censored countries like China. I loved all her reactions with every place she visited from Pakistan to Russia and even Congo. I most especially love how she champions the need for representation of people and their fashion beyond that which is commonly seen in the media these days. Continue reading State of Undress and Fashion from Africa

Quote of the day: “With African Fashion, there are no shortcuts”

“We are all born thinking like entrepreneurs. Families and friends often encourage us not to be. But true entrepreneurs keep figuring it out. In business, particularly for any African brand out there, there are no shortcuts. That’s it. You cannot expect to be in business and be successful if you are not determined to put in the hard work. Furthermore, unless, you have goals set, you truly do not know what you are doing and quite frankly, you will fail over and over again. You also need to come up with a business formular that makes sense for you and your business and work hard on it. Finally, and this is probably the hardest, you have to learn how to quit when it not working as expected.” Continue reading Quote of the day: “With African Fashion, there are no shortcuts”