Two African inspired fashion brands, Zazaii and Zuvaa learn to pop-shop together

The word on the blogsphere is that experience Zazaii and Zuvaa are two leading intermediaries for African fashion and great brands to collaborate with to gain exposure for your African Fashion Brand. ZAZAII ( is a leader in contemporary specialty retail renowned for having the most discerning style from emerging and established brands in African fashion, beauty and lifestyle. The Zuvaa ( Marketplace is a premier online destination to find unique and one of kind African Inspired pieces. So what happens when Zazaii and Zuvaa come together? Continue reading Two African inspired fashion brands, Zazaii and Zuvaa learn to pop-shop together

Quote of the day: “With African Fashion, there are no shortcuts”

“We are all born thinking like entrepreneurs. Families and friends often encourage us not to be. But true entrepreneurs keep figuring it out. In business, particularly for any African brand out there, there are no shortcuts. That’s it. You cannot expect to be in business and be successful if you are not determined to put in the hard work. Furthermore, unless, you have goals set, you truly do not know what you are doing and quite frankly, you will fail over and over again. You also need to come up with a business formular that makes sense for you and your business and work hard on it. Finally, and this is probably the hardest, you have to learn how to quit when it not working as expected.” Continue reading Quote of the day: “With African Fashion, there are no shortcuts”

African Fashion Does Not Need Aid.

Quote of the Day by Deola Sagoe: “We don’t need aid, we need partnerships. We cannot continue to be a beggar nation. I have always believed you shouldn’t give the man the fish, but teach the man how to fish and he will be able to take care of himself and others.”

Continue reading African Fashion Does Not Need Aid.

This beast called fashion with implications for African Fashion

Have you seen the Disney movie “Beauty and the Beast.” In it, Gaston, once wonderfully handsome and muscled, is made utterly ridiculous in the beginning as he examines himself in every mirror he passes. Beast in the end, wins beauty’s love not through his looks, but his gentle awkwardness, his eagerness to please her and his distaste for violence. This movie draws attention to how people’s values or behaviors or even appearance can be interpreted by others. It’s significance also lies in its ability to redefine the terms governing beauty. It is this redefinition that precisely will propel African Fashion forward to new heights. Continue reading This beast called fashion with implications for African Fashion

Day 14:Making African Fashion More Resilient

Happy International Women’s Day and here is to all the women out there, you days be memorable, your nights be pleasurable and your dreams be attainable always…

In honor of this grand day, my hope for the future of African Fashion is resilience.

Resilience, they say is when a person, a thing, or even an object defies the odds and show positive outcomes, despite enduring adversity. It is a measure of an individual’s strength and an end product of buffering processes that do not eliminate risks and stress in people’s lives, but allows individuals to deal with these challenges effectively. Being an African Fashion Brand isn’t easy. Sure, there are great success stories like Lisa Folawiyo of Nigeria being selected as the top 500 influencers of Fashion globally, or how Zuvaa marketplace is making African Fashion seem very accessible. The list though is not very long though . Which leads me to ask the following questions: how do African Fashion brands cope with adversity? Are there any protective factors that may mitigate the effects of these adversity? What, if any role, does the community, individuals, you, me, play in shaping resilient African fashion brands?

Granted, most African Fashion brands will fail numerous times before they become household names. In many cases, majority can’t scale, despite an impressive showing at the latest African Fashion Week in their home towns, and our people, myself included, just simply have a hard time patronizing some fashion brands, and it is  due to issues such as accessibility, clean tailoring etc. No approach you  take with African fashion will guarantee success, hence the need to explore why some, despite the numerous challenges they face, defy the odds as we know it. It is my hope that as we begin to build the future we want for African Fashion, we can would also explore the role resilience plays.


I have a dream, that one day African Fashion will…

So yesterday was a national public holiday in the U.S and it was in celebration of Rev. Dr. Martin Luther King Jr. and all he did to help pave the way for civil rights for African Americans in the U.S. As we reflect on the life and legacy of this great man, I am reminded of his “I Have a Dream” speech which was delivered in the summer of 1963 during the March on Washington, a rally for civil rights and against discrimination of African Americans in the US. About 250,000 people gathered on the National Mall to listen to him speak and more than 50 years later, the speech remains potent and moving and so applicable to the state of African Fashion today. Here are four reasons why I have a dream that one day, African Fashion will become as relevant as fashion from anywhere else…

Continue reading I have a dream, that one day African Fashion will…

The Next Big Fashion Trend Is Made In Africa

By Jedannah Vieira for Huffington Post Style.

Buy something African.

Whether you’re a designer, a stockist, or a general fashion enthusiast, that’s the best piece of fashion advice you’ll hear this year. Africa is the next big fashion trend. Want proof?

How much do you buy from Africa?

If you said “I don’t know,” you’re not alone. Not for lack of interest, Africa is a place that most Western consumers just don’t know much about. The media is only recently starting to feature stories about its commerce, culture and economic trends. Continue reading The Next Big Fashion Trend Is Made In Africa