3 reasons why an online business is important for success with African Fashion

I read on CNN a interesting interview on Zuvaa, one of the reigning platform on African Fashion. Zuvaa noted that they were poised to make about $2 million dollars in 2016. This figure is the reason why an online business is important for success with African Fashion. Granted our up and coming brands are not are notable as Gucci or Prada, but we make quality clothes that are inspired by the continent we love. Honestly, if you make it, and advertise it, then like the success of Zuvaa, people will buy it. So in honor of Zuvaa and those of you thinking to venture into online business in 2017, here are 3 reasons why I say take the leap of faith and go for it. Continue reading 3 reasons why an online business is important for success with African Fashion

The power of positive thinking with African Fashion

Most people have a pessimistic outlook on what African Fashion entails. I hope I can convince you about the importance of positive thinking with African Fashion. To be clear, African Fashion is diverse. We are not a monolithic group and different opinions, perceptions, and even cultural viewpoints combine to form what many know as fashion from the continent of Africa. Of course there are areas in need for improvement, and more people to help propel African Fashion to new heights. What if we take a different approach with African Fashion. Instead of focusing on all the negatives, what if we start looking at the positives. I think its time for African Fashion to subtly influence the way people view us. Continue reading The power of positive thinking with African Fashion

With 2017, Expect More from African Fashion

It’s the 3rd day of 2017. Happy New Year. 2016 was one heck of a year. I must admit, I checked out of the year before it ended. One evidence, very minimal post since September. But it is well. They say with a new year, starts new beginnings. I pray and hope that 2017 will be the best year for everyone in love with African Fashion. For me personally, I look forward to it with great expectations. I look forward to writing more. I look forward to achieving all that I can ever hope or dream of, but most of all patience. I look forward to being very patient with African Fashion in 2017. The stage has been set for us to thrive. All we now have to do is work hard. Of course there will be ups and downs, but if we are patient, all will be well.

My goal for 2017 will be to make ISR different from what many are already accustomed to. This is still one woman opinion on African Fashion and I intend to make my opinion look and feel more luxurious. I will do my best to inject new elegance and energy into every post you will read in 2017. Sustained performance will be key in 2017. I can easily get distracted with life. I am a wife, a mother, a professional and so to be honest, life can be quite hectic. I have a solution though. My hope for 2017 is to continually realign different parts of my life so as to work in union with my hopes and dreams for this site.I know that it will not be easy. So I make no promises for 2017. But my worldview on African Fashion will be large, not small, deliberately opinionated, not cut and paste, and engaging, not redundant. This new direction will take time, commitment, and dedication. For 2017, you can count on ISR to always remain the voice of African Fashion.





What is African Fashion Anyways?

“When Louis Vuitton did a collection three years ago with Masaai fabric we jerked to attention. The crux being we had the fabric for as long as the mind can wander but we only pounced on its wonder when the West okayed it. That applies to African print too as worn by fashion-forward Gwen Stefani, earthy Solange and her superstar sister Beyonce.” By Carol Odero for Daily Nation

The most common question I get asked almost everyday is “What is African Fashion?” Continue reading What is African Fashion Anyways?

Is African Fashion Overcrowded?

It seems like almost once a week, there is another “hot new fashion label” presenting a new collection that will embody the African spirit. The staple material to use is always Ankara and they all believe that what they present is “the exciting, strong, eye-catching, beautiful pieces” that you have been missing. Continue reading Is African Fashion Overcrowded?

Dear Vogue: Style and Culture from an African Perspective

Hello, My Name is Isioma and I love Vogue Magazine. I am on a one-woman crusade to become a Vogue contributor and so welcome to my column entitled Dear Vogue; Style and Culture from an African Perspective. There are many reasons why I love Vogue. Of course the fashion they portray are bold and sophisticated, but the platform can use a little bit of diversity from time to time, hence my crusade.

I like Chioma Nnadi and I like that her name is on the bylines of Vogue. It also makes me happy to see that an Igbo name is among the in-crowd. But as I glance through the online material by her, I am often left to wonder whose perspective is she portraying anyways. I really don’t know much of her heritage, but I  know that she has an Igbo name (Chioma literally means God is good) and may be I am wrong, but does she not know the significance of her role? Honestly, it is difficult to tell, when even her latest post, the 10 best Instagram Fashion Moments of the Week are nothing short of lackluster.



I was on instagram this week and Buntricia Bastain had some gorgeous images ever, my favorite the bird cage purple vision by clairetransformations (see below).


If that won’t do, then by all means, the Grace Mahary image is pure perfection, I love the display of colors and it was a welcome image than then constant obsession with Shala Monroque. It’s as if she is the only black stylish person you know of which I would love to introduce Amaka Benson (Makybenson-instagram name), she makes motherhood look so effortlessly stylish (see image below) and of course there is gugulethy photography, he takes great fashion images that truly stand above the fray (see image below).
maky-benson gugulethugraphy-instagram



I am not trying to be mean-spirited with this post, but I really like Chioma Nnadi and I hope she would be given the space to work to write posts that may reflect her heritage if not her style as I have gone to her feed, and some of her posts are beautiful, like her West African paintings she found on ebay which portray her sense of African style to the fullest (see image below). I don’t know about you, but seeing bantu knots are always heart warming and our Afro, just plain beautiful. I absolutely love this.

Let’s just hope things will change soon, until then, welcome to my new column entitled Dear Vogue: Style and Culture from an African Perspective.

Source: Vogue Magazine and Instagram Feed of Buntricia, Maky Benson, Gugulethugraphy, and Nnnadibynature.